Research in to music video production

The first half of this video gives a good insight into the process of planning for a music video shoot, from breaking the song down for visuals and a narrative to the planning of how to shoot the video. What was interesting is that he essentially used his own video production process as a case study for producing a music video, not only does it illustrate in a step-by-step manner the ways in which the video is created, but by doing this it juxtaposes the end product with the process of production which illustrates how the use of camera, mise-en-scene and framing can create meaning; it's also helpful in the way it shows how you can be creative whilst working with the conventions of a genre.