Audience Profile

The typical audience for this music video will be that of the punk audience, stereotypically teenage to 35 year old male, either student or middle class- usually with quite a bit of disposable income (however that isn't to say there isn't a strong female presence in the punk audience, it's just the majority are male). How they dress will depend mainly on what they listen to, almost splitting into factions, from the teenage pop-punkers with their dyed hair, skinny jeans and Hot Topic style T-shirts, to the hardcore punks with spiked hair (usually coloured), army boots, leather jackets (with excessive studs), along with black jeans (which may be covered in band patches).

The video will probably appeal more so to the hardcore punk demographic, as it will be more in line with the type of music they listen to, that being fast, hard and abrasive punk rock, such as Black Flag, The Descendents, Bad Brains and Fear, though they do listen to more melodic type fare, like The Dead Kennedys, which whilst being a punk band, it did have quite an experimental attitude, and the fact that the band didn't resort to three power chord songs.The hobbies of this demographic, can range from that of watching TV/films and reading books, to that of brewing their own beer and playing Warhammer (according to the punk subreddit).

Though the video may even attract some of the folk-punk demographic, being that they mostly got into that genre through being fans of more abrasive general punk rock and still holding a reverence for it (this is even true of some folk-punk artists, for instance Andrew Jackson Jihad even reference by using iconic riffs in certain songs (the key riff from California Uber Alles in Joe Arpagio is a Punk)), whilst also celebrating the more experimental side, as shown by the fan base for The Taxpayers (which at times goes into jazz-punk). The folk-punk demographic is just like that of the hardcore, with anarchistic tendencies and a similar choice in fashion, so it wouldn't be stretching too far to say that it would attract that demographic.