Wednesday, 16 December 2015

16th December 2015

Using the new screen grabs I started playing around with them, inverting them to evoke the degraded black and white look that is associated with punk digipaks. I've started to change the background from the stark black, putting some noise over it to give to a fuzzy worn grey look that fits in more with the use of the screen grabs, whilst also pushing the degraded aesthetic of the punk genre and fitting in with the black and white aesthetic of the music video that calls back to '50s sci-fi (much in the same way that the punk genre did, though in a more ironic way)- thus creating a more cohesive product campaign.

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