Wednesday, 16 December 2015

16th December 2015

Using the new screen grabs I started playing around with them, inverting them to evoke the degraded black and white look that is associated with punk digipaks. I've started to change the background from the stark black, putting some noise over it to give to a fuzzy worn grey look that fits in more with the use of the screen grabs, whilst also pushing the degraded aesthetic of the punk genre and fitting in with the black and white aesthetic of the music video that calls back to '50s sci-fi (much in the same way that the punk genre did, though in a more ironic way)- thus creating a more cohesive product campaign.

Tuesday, 15 December 2015

Third Draft of the Music Video

15th December 2015

I realized that one of the shots was in the wrong aspect ratio (this had only really become apparent once I had exported a rough draft), this was due to using a different camera and different means of capture (digital as opposed to tape), this was solved by cropping the image and zooming in on the image. I then corrected the colour to make the footage match the look of the rest (the light greyish tint looked out of place and was detrimental to the video's overall aesthetic), this would allow me to try and achieve an image that was central to the initial idea, that of the protagonist looking up to the moon in frustration.

In addition, I built on the post from the 14th and took a few more screen grabs and started to play around with them in photoshop (as you can see from the two images). For the next time I intend to try and build on these screen grabs, to try and get the desired look for the digipak.

Monday, 14 December 2015

14th December 2015

The Objective for this lesson was to use some of the screen grabs that I had already collected to start to implement them into the digipak. Though after looking over a few of them, I started to have doubts over the overall direction of the digipak and the look of it, so I intend to get a few more screen grabs from the video and play around with them a bit more to hopefully get the desired effect, as at the moment it doesn't seem to be achieving the look I intended.